Tous nos rayons

Déjà client ? Identifiez-vous

Mot de passe oublié ?

Nouveau client ?

CRÉER VOTRE COMPTE
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digita
Ajouter à une liste

Librairie Eyrolles - Paris 5e
Indisponible

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digita

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digita

Aron Levin

161 pages, parution le 15/12/2019

Résumé

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.

Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.

The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.


What You Will Learn

  • Plan effective influencer marketing campaigns using a simple 3-step formula
  • Create top performing YouTube videos that drive website traffic, app installs and sales
  • Understand what to pay for influencer marketing and how much you should invest if you're just starting out


Who This Book is For

Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.


With a passion for technology, marketing and sales, Aron Levin co-founded Relatable to empower millions of content creators from all over the world. Clients include large consumer brands like Adobe, Google, Ralph Lauren, Chiquita and Heineken, but also brave direct-to-consumer startups like Lifesum, Bioclarity and MVMNT.
Aron is also known for his background at King Digital Entertainment (Maker of Candy Crush and 100+ other games) where he led Advertising Operations and in his role as Director, Growth at music-streaming service Spotify. He spends his time in Los Angeles, California and Stockholm, Sweden with his wife and two kids. He is also the author of The Content Marketing Calendar and the Relatable Inner Circle Newsletter that is published weekly to 70,000+ marketing professionals.

Caractéristiques techniques

  PAPIER
Éditeur(s) Apress
Auteur(s) Aron Levin
Parution 15/12/2019
Nb. de pages 161
EAN13 9781484255025

Avantages Eyrolles.com

Livraison à partir de 0,01 en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
satisfait ou remboursé
Satisfait ou remboursé
Paiement sécurisé
modes de paiement
Paiement à l'expédition
partout dans le monde
Livraison partout dans le monde
Service clients sav.client@eyrolles.com
librairie française
Librairie française depuis 1925
Recevez nos newsletters
Vous serez régulièrement informé(e) de toutes nos actualités.
Inscription