Innovation and Imagination at Work

Australian Institute Management

256 pages, parution le 16/07/2004 (2^eme édition)

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Résumé

With chapters by eight management thinkers and practitioners from around Australia, the subjectof innovation is approached from a variety of angles and perspectives. The theme underpinning all chapters however is the role of the manager in leading innovation and nurturing imagination and creativity.

One of the main premises of the book is that innovation is driven by people and their creativity, not research and development. It encompasses all aspects of managing innovation, from recognizing the need and desire to be innovative, using imagination to add value, developing systems that encourage and implement corporate creativity, through to future gazing and scenario building.

Sommaire

Innovation in the networked world: new corporate mindsets for the cyber age
Rewire your head: learning to navigate the future
Nurturing imagination: fostering creativity in your organization
Generating innovative ideas: building a front-end ideas system
Surviving in the corporate jungle: strategies for becoming an innovative organization
Developing innovation: a practical approach for medium-sized businesses
Entrepreneurship: the link between invention, innovation and success
Innovation from the ground up: street level marketing for entrepreneurs

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Australian Institute Management
Parution	16/07/2004
Édition	2^eme édition
Nb. de pages	256
Format	14 x 21
Couverture	Broché
Poids	335g
Intérieur	Noir et Blanc
EAN13	9780074714539
ISBN13	978-0-07-471453-9