International Business

In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must understand global issues and adapt to change in order to succeed in a competitive international marketplace. This edition is updated with current issues and events, and includes a wealth of new content features aimed to help future managers interpret business information with a global perspective. Now published by Prentice Hall, with our commitment to instructor resources and service.

Features

• A managerial perspective—Addresses all the functional areas of business and how managers work in a global marketplace.
• A focus on technology—Addresses how business activities are increasingly driven by technology, and how those changes are affecting companies. Plus, “Wiring the World” boxes showcase specific coverage of technological issues and events.
• A teaching and learning tool—With 40 brief cases, 8 comprehensive cases, 42 maps, and hundreds of real world examples.
• • Updated photographs and interpretive tables and charts help students put information into context.
• NEW—Enhanced coverage of cultural and political forces affecting business (Chapters 3 and 4)—Appears earlier in this edition, emphasizing the importance of global understanding.
• NEW—Three content boxes: “Wiring the World,” “Venturing Abroad,” and “Bringing the World into Focus” —Highlight coverage of current issues related to technology, entrepreneurship, and doing business in a global marketplace. These boxes add real world examples, as well as the authors' interpretations of contemporary issues and events.
• NEW—Updated “Building Global Skills,” Working with the Web and “In the News” exercises—Appear at the end of each chapter and create a bridge between the concepts covered in the chapter and current events for student research.
• NEW—Financial Times subscription ($ for students, (free for professor)—Provides daily updates that help students understand subjects ranging from economics to IT. Includes numerous features that help students understand the rapidly changing world of international business and the accompanying FT.com website gives students an archive of the Financial Times and 3,000 other publications—an invaluable research tool.
• Four “Point-Counterpoint” features—Provide opposing perspectives on controversial business topics, global tobacco marketing, for example, and serve as launch pads for student discussion and research into contemporary issues.

I. THE WORLD'S MARKETPLACES.

II. THE INTERNATIONAL ENVIRONMENT.

III. MANAGING INTERNATIONAL BUSINESS.

IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.