Introduction to Business Management
Gerhard Cronjé, Gawie du Toit, A. Marais, Malesela Motlatla
Résumé
Whatever line of work you're in, or whatever career path you intend embarking upon, you need to know how business functions.
The best-selling Introduction to business management has taught students in subject areas as diverse as commerce, nursing, and horticulture the basic principles of business management for close to 20 years. Its tried-and-tested formula of theory, simply explained, plus relevant examples from the South African and global workplace, provides a platform for understanding the dynamics of whichever organizational environment you may contribute to in the future.
Feedback from students has fed to the sixth edition being reshaped from the original 20 chapters to offer in 24 chapters a clear explanation of management principles such as planning, organizing, leading, and controlling in, among others, the functions of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.
New coverage in this edition includes :
- the role of business in society, with particular emphasis on black empowerment and the contribution of different sized businesses to economic growth and the GDP
- contemporary management approaches including re-engineering, diversity management, and ubuntu
- designing jobs for employees, grouping employees based on commonalities, assigning authority, establishing a command structure, and establishing coordinating mechanisms
- the role of the HR function in increasing organizational effectiveness
- measures of economic value such as economic value added (EVA) and market value added (MVA)
- the costs of holding cash, and stock, the impact of risk and uncertainty on new investments, and sensitivity analysis
- sources of finance for small business
- inventory control systems such as quick response, automatic replenishment, and efficient consumer response
- globalization and knowledge management as new millennium challenges
L'auteur - Gerhard Cronjé
Editor; Department of Business Management, UNISA
L'auteur - Gawie du Toit
Department of Business Management, UNISA
L'auteur - A. Marais
Department of Business Management at the University of South Africa
L'auteur - Malesela Motlatla
Malesela Motlatla, President of Black Management Forum
Sommaire
- Introduction to business management
- The business world and business management
- Entrepreneurship
- The establishment of a business
- The business environment
- General management principles
- Introduction to general management
- The basic elements of planning
- Organising management activities
- Leadership: leading people in the organisation
- Meeting human resource requirements and developing
- effectiveness in HR
- Motivating and managing human resources
- The legal environment and human resources
- Controlling the management process
- The functional management of the organisation
- The marketing process
- The marketing instruments
- The integrated marketing strategy
- Public relations
- Financial function and financial management
- Asset management: the investment decision
- Financing decisions
- The operations management function
- Operations management: activities, techniques and methods
- Purchasing and supply management
- Sourcing activities
- Contemporary issues in business management
- Contemporary management challenges in business management
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Oxford University Press |
| Auteur(s) | Gerhard Cronjé, Gawie du Toit, A. Marais, Malesela Motlatla |
| Parution | 19/03/2004 |
| Édition | 6eme édition |
| Nb. de pages | 608 |
| Format | 17 x 24 |
| Couverture | Broché |
| Poids | 975g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780195781298 |
| ISBN13 | 978-0-19-578129-8 |
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