Résumé
Whether your company is a high technology manufacturer,
consulting firm, or information provider, the key to
differentiating your company from your competitors may have
more to do with the quality and delivery of services than
most any other factor. This new book provides new insights
into the evolving role of "service" in high technology
companies and shows managers how marketing performance can
be improved dramatically by designing services that are in
line with customer needs and expectations.
Introduction to Information-Based High-Tech Services
provides you with an in-depth analysis of the three
critical success factors for high technology service
businesses and examines effective marketing strategies for
both consumer and corporate markets. Using this insightful
book, you'll discover how to:
- Understand the needs of high technology customers
- Attract new clients and build customer loyalty
- Design and monitor first-quality services
- Organize and manage human resources for peak service
performance
- Develop effective competitive, pricing and distribution strategies
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Artech House |
| Auteur(s) | Eric Viardot |
| Parution | 01/06/1999 |
| Nb. de pages | 182 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 438g |
| EAN13 | 9780890066478 |
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