Résumé
It's your psychology. It's your emotions. As an investor,
they're your biggest obstacles. They cut your returns, and
raise your risks. It's about time you did something about
it. Investment Madness will show you how. Drawing on the
new science of behavioral finance, Dr. John Nofsinger shows
you how to:
- See through the "illusion of control" that makes you overconfident about your investments
- Objectively evaluate the stocks and financial instruments you've inherited
- Recognize the feelings of pride, regret, and herd behavior that lead to disaster
- Improve your "mental accounting"-and your portfolio's diversification
INTRODUCTION.
1. Your Behavior Matters!
I. NOT THINKING CLEARLY.
2. Overconfidence.
3. Overconfidence and Investing.
4. Status Quo - Or What I Own Is Better!
II. EMOTIONS RULE.
5. Seeking Pride and Avoiding Regret.
6. Double or Nothing.
7. Social Aspects of Investing.
III. FUNCTIONING OF THE BRAIN.
8. Mental Accounting.
9. Mental Accounting and Diversification.
10. That's Not the Way I Remember It.
11. What I Know Is Better.
IV. INVESTING AND THE INTERNET.
12. The Internet (Psycho) Investor.
13. Exuberance on (and about) the Net.
V. WHAT CAN I DO ABOUT IT?
14. Self-Control, or the Lack of It!
15. Battling Your Biases.
Index.
L'auteur - John R. Nofsinger
Washington State University.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | John R. Nofsinger |
| Parution | 21/12/2001 |
| Nb. de pages | 176 |
| Format | 16 x 23,5 |
| Couverture | Relié |
| Poids | 506g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780130422002 |
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