Managing Interactively

In this increasingly democratic, uncensored digital age, business relationships are key--and knowing the methods and technologies for improving them is crucial to your success. Having a great strategy isn't enough--you have to connect, inform, and engage people in order to achieve real results. This book shows you how to build more profitable relationships with your employees, strategic partners, consultants, customers, and colleagues. Traditional communication methods focus on persuasion and buy-in, but interactive communication creates a management culture in which new ideas and collaborative efforts flourish. The Interactive E-Manager shows you how to communicate and manage interactively.

Here are a host of stories, gleaned from dozens of interviews, that show how CEOs, executives, and managers from leading companies including Johnson & Johnson, the Royal Bank of Canada, IBM, and General Electric, successfully adapt their communication strategies to today's new technologies and business models. These top-drawer examples demonstrate how interactive management creates new business possibilities, saves time and money, encourages knowledgesharing, and leverages intellectual capital. In addition to providing these terrific success stories, The Interactive E-Manager discusses ways to select and implement the ideas you'll find here to meet your particular management needs, along with tips on how to use technology effectively.

Take advantage of all the digital age has to offer by building better alliances, sparking creativity--and improving your bottom line. In today's e-climate, your business and management success depend on it.

Contents

Part I: Connect: Methods and Technologies for Breaking Down the Barriers Between People in Organizations
Chapter 1: Interactive Management: Why We Need to Connect, Inform, and Engage People
Chapter 2: Make People (and Their Knowledge) Accessible
Chapter 3: Share Power
Chapter 4: Design Physical and On-Line Working Environments to Encourage Collaboration
Chapter 5: Create Rituals and Shared Experiences
Chapter 6: Get Over Yourself

Part II: Inform: Methods and Technologies to Enhance Knowledge Sharing
Chapter 7: Make Information Available, Useful, and Enticing
Chapter 8: Use Stories to Capture and Share Knowledge
Chapter 9: Resolve Hidden Conflicts Between Your Actions and Words

Part III: Engage: Methods and Technologies to Inspire People to Create, Own, and Act on Ideas
Chapter 10: Listen to Your Whole Organization-Using Mega-Conversations, Workouts, and Other Creative Techniques
Chapter 11: Engage People Who Don't Report to You Crossing Organizational Boundaries in Strategic Partnerships, B -Webs, and Alliances

Part IV: Practical Strategies for Smart Communication
Chapter 12: Interactive Leadership: Insights from Four Top Executives
Chapter 13: What Should You Do Tomorrow?
Appendix 1: Additional Large Group Approaches
Appendix 2: Interactive Technologies: Available Tools and How to Use Them Wisely