Marketing to Millennials for Dummies
Corey padveen (author)
Résumé
Corey Padveen is an industry- leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns. He is a partner at t2 Marketing International, an award-winning marketing consultancy that has worked with some of the largest brands in the world.
- Identify key millennial characteristics and behaviors
- Understand and adapt to millennial economic realities
- Reach your target audience with integrated strategies
Market to the millennial mindset
Millennials make up the largest and most valuable market of consumers in the world. If you learn how to successfully market to them, you will benefit from their colossal spending power. Packed with powerful data, research, and case studies across a variety of industries, this indispensable guide offers a failproof road map for winning over this coveted crowd. Bridge the age gap and bring customers and clients to you. Millennials are a mystery no more!
Inside
- Adapt to new media
- Grasp the "sharing economy"
- Build meaningful relationships
- Find marketing that works
- Identify key strategic elements
- Analyze your KPIs
- Audit your initiatives
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Corey padveen (author) |
| Parution | 22/06/2017 |
| Nb. de pages | 360 |
| Format | 187 x 234 |
| Poids | 478g |
| EAN13 | 9781119369042 |
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