Meeting and Event Planning
Robin E. Craven, Lynn Johnson Golabowski - Collection The complete idiot's guide to
316 pages, parution le 01/07/2001
Résumé
If you are given the responsibility of planning a meeting
for your business, you need to make your company look good.
This guide gives you suggestions for planning the budget,
negotiating a space to meet, choosing a caterer, setting up
the room, and planning programs. You will be able to
produce an event that is organized and within your budget.
Contents
I. BIRD'S-EYE VIEW.
1. What Is a Meeting or
Event Anyway?
2. One, Two, Three...Goal!
3. Is It Worth It?
4. Who Ya Gonna Call?
5. Technology Soft-Where?
6. An Event by Any Other Name.
7. Supplier Secrets No More.
Flying High. United We
Should Stand. The Purpose of a Meeting. What Are Meetings
and Events? Who Are These Meeting Professionals? Least
Common Denominator.
The Right Time. The Right Place. The Right People. The Right Leader. The Right Scoop.
The Big Event.
The Right Time. The Right Place. The Right People. The Right Leader. The Right Scoop.
The Big Event.
2. One, Two, Three...Goal!
Why Bother?
Big Picture. Little Picture.
Roll Up Your Sleeves.
What? More Objectives? A Tisk, a Task. Thanks for Your Support.
Who's the Boss?
Big Picture. Little Picture.
Roll Up Your Sleeves.
What? More Objectives? A Tisk, a Task. Thanks for Your Support.
Who's the Boss?
3. Is It Worth It?
Who Cares? I've Gotta
Attend Another Meeting? I've Gotta Plan Another Meeting?
I've Gotta Fund Another Meeting? Don't Forget the
Exhibitors and Sponsors. Measuring Return on Investment
(ROI). Measuring Tools.
Hard Dollars. Soft Sense. Attendee Perspective. Exhibitor Perspective.
Use the Information!
Hard Dollars. Soft Sense. Attendee Perspective. Exhibitor Perspective.
Use the Information!
4. Who Ya Gonna Call?
Web Sites.
Associations.
Why Join?
Trade Publications. Convention and Visitors Bureaus (CVBs). Destination Management Companies (DMCs).
To CVB or DMC?
National Sales Offices (NSOs). Industry Experts.
Ask The Experts. mpoint.com. MeetingsCoach. Meeting Matters (MIMlist).
Meeting Management Companies (MMCs).
Why Join?
Trade Publications. Convention and Visitors Bureaus (CVBs). Destination Management Companies (DMCs).
To CVB or DMC?
National Sales Offices (NSOs). Industry Experts.
Ask The Experts. mpoint.com. MeetingsCoach. Meeting Matters (MIMlist).
Meeting Management Companies (MMCs).
5. Technology Soft-Where?
Do It Yourself.
Off-the-Shelf.
Room Diagramming. Name Badges. Turnkey Management.
Lots of Online Stuff.
Site Selection.Registration and a Whole Lot More. Everything Else.
Trends of the Trade.
The Registration Process. Site Inspections. Online Auctions.
Room Diagramming. Name Badges. Turnkey Management.
Lots of Online Stuff.
Site Selection.Registration and a Whole Lot More. Everything Else.
Trends of the Trade.
The Registration Process. Site Inspections. Online Auctions.
6. An Event by Any Other Name.
The Smorgasbord. Identity
Crisis. It's More Than Drink Umbrellas.
Think Outside the Box. Not Under One Roof.
A Marriage Made in Sponsorship Heaven. “Fun” -Raising. The Final Four.
Master Plan. Contingency Plans. Entertainment. Volunteers.
Think Outside the Box. Not Under One Roof.
A Marriage Made in Sponsorship Heaven. “Fun” -Raising. The Final Four.
Master Plan. Contingency Plans. Entertainment. Volunteers.
7. Supplier Secrets No More.
Walk a Mile in My Shoes.
Your Business Under a Microscope. Hotel Tag Teams. The
Details, Please. Sales Managers Just Wine and
Dine-Not!
II. FIRST THINGS FIRST.
8. Creating and
Following a Timeline.
9. Dollars and Common Sense.
10. Inn Sites and RFPs.
11. Negotiating the Best Deal.
12. Contracts: Signing on the Dotted Line.
13. Marketing, Marketing, Marketing.
14. Exhibits and Expositions: Should You Do It?
Timeline Types. Key
Elements, Key Dates. Begin at the End. Keep on Track.
9. Dollars and Common Sense.
Everything Has a Price. Up
for Bid. Building a Budget.
Spending Money. Making Money. Fixed vs. Variable Costs.
Cost-Saving Ideas.
Spending Money. Making Money. Fixed vs. Variable Costs.
Cost-Saving Ideas.
10. Inn Sites and RFPs.
Location, Location,
Location. Write the Right RFP.
Meeting Scoop. By Fax, Snail Mail, E-Mail, or Online. Ask and You May Receive. Special Accommodations. The Americans with Disabilities Act (ADA).
Bon Voyage!
Guided Tours. Surprise! Go It Alone. Front of the House. Back of the House. Site Checklist. Virtual Inspections.
Decisions, Decisions, Decisions.
Inform the Suppliers. Announce Your Decision.
Meeting Scoop. By Fax, Snail Mail, E-Mail, or Online. Ask and You May Receive. Special Accommodations. The Americans with Disabilities Act (ADA).
Bon Voyage!
Guided Tours. Surprise! Go It Alone. Front of the House. Back of the House. Site Checklist. Virtual Inspections.
Decisions, Decisions, Decisions.
Inform the Suppliers. Announce Your Decision.
11. Negotiating the Best Deal.
Vendors You Need. Needs,
Wants, and Everything Else. Everything's Negotiable
(Almost).
Attrition. Meeting-Room Rental. Unexpected Charges.
Written Documents. Nonnegotiables.
Music Licensing. Service Charges, Gratuities, and Uncle Sam. Insurance.
Attrition. Meeting-Room Rental. Unexpected Charges.
Written Documents. Nonnegotiables.
Music Licensing. Service Charges, Gratuities, and Uncle Sam. Insurance.
12. Contracts: Signing on the Dotted Line.
It's More Than Dates and
Rates. General Provisions and Guestroom Issues. Meeting
Space Provisions. Food and Beverage. Exhibit Space
Provisions. Bye-Bye. Beyond Your Control. People
Provisions. More Legal Mumble Jumble.
13. Marketing, Marketing, Marketing.
The Marketing Message.
Marketing Philosophy.
Scenario 1: You Have to Attend the Sales Meeting. Scenario 2: Please Come to This Meeting.
Don't Shoot the Messenger.
Hard Copy. Cyberspace. Ads. Media. If You Can't Beat 'Em, Join 'Em.
Timing Is Key.
Scenario 1: You Have to Attend the Sales Meeting. Scenario 2: Please Come to This Meeting.
Don't Shoot the Messenger.
Hard Copy. Cyberspace. Ads. Media. If You Can't Beat 'Em, Join 'Em.
Timing Is Key.
14. Exhibits and Expositions: Should You Do It?
Exposition or Tradeshow.
Confusing Considerations.
Location, Location, Location (Again). How Facilities Sell Exhibit Space. How You Sell Space to Exhibitors. Exposition Services Contractor (ESC).
Determining Potential Exhibitors. Exhibitor Prospectus. Rules and Regs. Issues Onsite.
Move-In. The Hook. Move-Out.
Location, Location, Location (Again). How Facilities Sell Exhibit Space. How You Sell Space to Exhibitors. Exposition Services Contractor (ESC).
Determining Potential Exhibitors. Exhibitor Prospectus. Rules and Regs. Issues Onsite.
Move-In. The Hook. Move-Out.
III. CARE AND FEEDING.
15. The
Setup.
16. The Stuff Meetings Are Made Of.
17. Yakety Yak.
18. Planes, Trains, and Automobiles.
19. You Gotta Feed 'Em, Too.
20. Seeing Is Believing.
21. Registration and Housing.
Seating Is Important. Math
for Meetings. Generation What? Interactive Sessions. Go
with the Flow.
Session Monitor Floor Plans.
Setting the Ground Rules.
Session Monitor Floor Plans.
Setting the Ground Rules.
16. The Stuff Meetings Are Made Of.
The Players. Name Badges
and Ribbons. Totes and Carryalls. Awards and Recognition.
Giveaways and Amenities.
At the Meeting. In the Room. The Selection.
At the Tradeshow. “Logo It” . Everything Else.
At the Meeting. In the Room. The Selection.
At the Tradeshow. “Logo It” . Everything Else.
17. Yakety Yak.
Setting the Stage. Where
Do You Find Them? Hired Guns.
Hiring the Hired Guns. The Dotted Line...Getting Together.
Breakout Speakers and One-Shot Deals.
Call for Presentations.
Meeting Scoop Sheet. Books, Tapes, and Other Sale Items.
Taping and Publication Release. Book and Tape Sales.
Getting Them There and Other VIP Issues.
Speaker Ready Room. Cancellations and No-Shows. Monitors/Facilitators. Speaker Support.
Rehearse, Rehearse, Rehearse.
Hiring the Hired Guns. The Dotted Line...Getting Together.
Breakout Speakers and One-Shot Deals.
Call for Presentations.
Meeting Scoop Sheet. Books, Tapes, and Other Sale Items.
Taping and Publication Release. Book and Tape Sales.
Getting Them There and Other VIP Issues.
Speaker Ready Room. Cancellations and No-Shows. Monitors/Facilitators. Speaker Support.
Rehearse, Rehearse, Rehearse.
18. Planes, Trains, and Automobiles.
Getting There. Meet and
Greet. Ground Transportation. Driving Directions. Moving
the Masses. City-Wides.
19. You Gotta Feed 'Em, Too.
Pop Quiz. A Few Rules to
Get You Started. Breakfast. Breaks. Lunch. Dinner.
Receptions. Tricks of the Trade. Banquet Event
Orders.
Guarantees. Service and Presentation. Special Needs.
Guarantees. Service and Presentation. Special Needs.
20. Seeing Is Believing.
What Is A/V Anyway? Know
What You Need. The Visual Basics. The Audio Basics
Audiotaping. Professional A/V Production.
21. Registration and Housing.
Designing Your
Registration Form. Developing Your Database. Signup Made
Easy.
The Old-Fashioned Way. Do It Online.
Heads in Beds.
Housing Reservation Forms. Housing Bureau. Rooming List. Call-In or Online.
Cancellations.
The Old-Fashioned Way. Do It Online.
Heads in Beds.
Housing Reservation Forms. Housing Bureau. Rooming List. Call-In or Online.
Cancellations.
IV. CENTER STAGE AND BEYOND.
22. The Final
Stretch.
23. Ready, Set, Go Onsite!
24. Yikes! Help! Emergency!
25. It's Not Over Till It's Over.
26. For Suppliers Only (Planners May Take a Peek).
27. Alphabet Soup.
28. Oh, the Insanity of It All.
You're Here.
Setting Up Your Office. A Quick Tour. Your Master List. Convention or Meeting Resumé. Rooming List-Keep on Top of It!
Your Role.
Too Many Chiefs. You're Responsible.
Meetings About Your Meeting.
Pre-Convention Meeting. Daily Chats. Post-Convention Meeting. The Three R's-Review, Review, Review.
The Master Bill Before You Go.
Setting Up Your Office. A Quick Tour. Your Master List. Convention or Meeting Resumé. Rooming List-Keep on Top of It!
Your Role.
Too Many Chiefs. You're Responsible.
Meetings About Your Meeting.
Pre-Convention Meeting. Daily Chats. Post-Convention Meeting. The Three R's-Review, Review, Review.
The Master Bill Before You Go.
23. Ready, Set, Go Onsite!
Registration Setup
Considerations. Staffing and Training. Signage. Behind the
Scenes.
Welcome to My (Early!) Morning. Mid-Morning Relay Race. Come and Get It!
Bumps in the Road. Problem Solving. The Home Stretch.
Welcome to My (Early!) Morning. Mid-Morning Relay Race. Come and Get It!
Bumps in the Road. Problem Solving. The Home Stretch.
24. Yikes! Help! Emergency!
What Is a Crisis? Your
Motto-Be Prepared. Written Plans. Professional Security
Services. Other Minor Frustrations.
Last-Minute Requests. Oh Puleese!
Last-Minute Requests. Oh Puleese!
25. It's Not Over Till It's Over.
Paying the Bills.
Tipping...Didn't We Do That? Tabulating the Evaluations.
Final Facility Reports. Your Final Report. Ethics.
To FAM or Not to FAM. The Debate on the Rebate. Other Ethical Issues.
To FAM or Not to FAM. The Debate on the Rebate. Other Ethical Issues.
26. For Suppliers Only (Planners May Take a Peek).
Five Ways to Lose a
Customer. Six Steps to a Great Partnership. Know Your
Property/Product/Service.
Site Visits. Know These Things, Too.
Prepare to Solicit. Educate the Customer.
Inquiry Calls. Preparing a Proposal. Contracts.
Anticipate Needs. Provide Their Meeting History.
Statistics. Observations.
Site Visits. Know These Things, Too.
Prepare to Solicit. Educate the Customer.
Inquiry Calls. Preparing a Proposal. Contracts.
Anticipate Needs. Provide Their Meeting History.
Statistics. Observations.
27. Alphabet Soup.
Certification-Is It for
You? Higher Education.
Degrees/Certificates. Distance Learning.
Associations.
Continuing Education Units (CEUs). Conferences and Seminars.
Get a Job! Get a Life!
Degrees/Certificates. Distance Learning.
Associations.
Continuing Education Units (CEUs). Conferences and Seminars.
Get a Job! Get a Life!
28. Oh, the Insanity of It All.
How Much More Can I Take?
Who's Clueless? What's So Hard About That? Look Out for
#1.
Get a Coach. Friends and Family. When the Goin' Gets Tough.
The Office Never Closes.
Juggling Multiple Meetings. Staying Ahead.
Get a Coach. Friends and Family. When the Goin' Gets Tough.
The Office Never Closes.
Juggling Multiple Meetings. Staying Ahead.
V. APPENDIXES.
Appendix A. Sample
Forms and Checklists.
Appendix B. Meeting-Related Web Sites.
Appendix C. Glossary.
Index.
Appendix B. Meeting-Related Web Sites.
Appendix C. Glossary.
Index.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Alpha Books |
| Auteur(s) | Robin E. Craven, Lynn Johnson Golabowski |
| Collection | The complete idiot's guide to |
| Parution | 01/07/2001 |
| Nb. de pages | 316 |
| Format | 18,5 x 23 |
| Couverture | Broché |
| Poids | 550g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780028640044 |
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