Microeconomics for MBAs

The Economic Way of Thinking for Managers

Richard B. McKenzie, Dwight R. Lee

650 pages, parution le 19/04/2006

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Résumé

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Specially designed with only the needs and interests of MBA students in mind
Microeconomic theory is kept free of technical complexities and illustrated with real problems
Written in an engaging and accessible style
Unlike other microeconomics textbooks, it focuses on improving management skills by discussing how managers can make better decisions within their firms
Accompanying DVD of Professor McKenzie lecturing covers concepts all MBA students need to understand, as well as elucidating complex lines of argument and acting as a revision aid

L'auteur - Richard B. McKenzie

Richard B. McKenzie : University of California, Irvine

L'auteur - Dwight R. Lee

Dwight R. Lee : University of Georgia

Sommaire

Microeconomics, a way of thinking about business
Competitive product markets and firm decisions
Principles of rational behaviour at work in society and business
The logic of group behaviour in business and elsewhere
Government controls: how management incentives are affected
Reasons for firm incentives
Consumer choice and demand in traditional and network markets
Product costs and business decisions
Production cost short run and long run
Firm production under idealized competitive conditions
Monopoly power and firm pricing decisions
Firm strategy under imperfectly competitive market conditions and under government regulations
Competitive and monopsonistic labor markets
Problems in collective decision making
International trade and finance

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Cambridge University Press
Auteur(s)	Richard B. McKenzie, Dwight R. Lee
Parution	19/04/2006
Nb. de pages	650
Format	20 x 23,5
Couverture	Relié
Poids	1390g
Intérieur	Noir et Blanc
EAN13	9780521859813
ISBN13	978-0-521-85981-3