Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

Falk von Westarp

208 pages, parution le 18/02/2003

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Résumé

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

Contents

Introduction
Characteristics of Software Markets
Empirical Analysis of Software Markets
Modeling Decisions on Software Standards in Information Networks
Diffusion of Innovations and Network Effect Theory
Simulation Model of The Software Market
Marketing Implications
Conclusion and Further Research
Appendixes

L'auteur - Falk von Westarp

Westarp, F. von, TMP Worldwide Deutschland, Wiesbaden, Germany

Caractéristiques techniques

	PAPIER
Éditeur(s)	Springer
Auteur(s)	Falk von Westarp
Parution	18/02/2003
Nb. de pages	208
Format	15,5 x 23,5
Couverture	Broché
Poids	350g
Intérieur	Noir et Blanc
EAN13	9783790800098