More than a Motorcycle

The Leadership Journey at Harley-Davidson

Rich Teerlink, Lee Ozley

280 pages, parution le 01/09/2000

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Résumé

In the late 1980s Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the topdown strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend.

More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-andcontrol" culture to an open, participative learning environment.

Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute. They provide practical, realitytested prescriptions for critical tasks like developing employee alignment, building structures that support participation,and implementing effective reward programs. Finally, they draw lessons from the Harley experience - lessons about values, trust, and community-that apply broadly to any business.

An against-the-odds story of a business road less traveled, this book encourages today's leaders to look around the next bend-and to give every employee a view of the road from the driver's seat.

L'auteur - Rich Teerlink

RICH TEERLINK is the retired Chairman and CEO of Harley-Davidson, Inc., and speaks internationally to corporate and educational institutions.

L'auteur - Lee Ozley

LEE OZLEY is an organizational consultant and coach. Both are Corporate Fellows at Auburn University's Graduate School of Business.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Rich Teerlink, Lee Ozley
Parution	01/09/2000
Nb. de pages	280
Format	16 x 24
Couverture	Relié
Poids	615g
Intérieur	Noir et Blanc
EAN13	9780875849508

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More than a Motorcycle

Résumé

L'auteur - Rich Teerlink

L'auteur - Lee Ozley

Caractéristiques techniques

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