Navigating the Partnership Maze: Creating Alliances That Work

Sarah Gerdes

234 pages, parution le 02/12/2002

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Résumé

A road map to building successful partnerships between companies of all sizes

In Navigating the Partnership Maze, Sarah Gerdes explains AllianceMapping and shows how firms of any size can use it to research, plan, and build strong, mutually beneficial partnerships in half the time and at a fraction of the cost of traditional approaches. Written for the executive, entrepreneur, or small business owner on the move, this guide walks readers through each step of the AllianceMapping process in a series of quicktake chapters, complete with bullet points, checklists, eye-opening graphics, and ready-to-use templates. From obtaining a distribution agreement with HBO to forging a joint venture with Intel, Gerdes outlines the precise path for achieving each kind of deal, driving home her points with fascinating case studies supplied by senior staff members at Microsoft, KPMG, American Express, Chevron Ventures, Fortune magazine, eWeek magazine, and other prestigious companies.

Contents

The Promise of Partnerships
Types of Partnerships
Overcoming the Fear of Partnerships
AllianceMapping
Creating the Partnership Plan
Partnership Development Life Cycle
Navigating the Maze
Structuring Partnership Agreements
The Tools Used to Create Partnerships
Partnering Techniques for the Long-Term Relationship

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Sarah Gerdes
Parution	02/12/2002
Nb. de pages	234
Format	15,6 x 23,8
Couverture	Relié
Poids	534g
Intérieur	Noir et Blanc
EAN13	9780071398237