Riding The Storm

This unique model enables companies to dominate their chosen markets and to effectively link strategy with market reality.

Riding the Storm introduces a revolutionary strategic planning process for the modern business environment.

Current economic instability and market dynamics are creating a graveyard for businesses that do not know how to adapt and plan strategically within this environment.

Riding The Storm outlines a paradigm shift in strategic and operational planning.

Marketing guru Gerald Michaluk shows you how to harness and maintain competitive advantage using a new strategy model called GMAS: Global Marketing Advantage System. This unique model enables companies to dominate their chosen markets and to effectively link strategy with market reality.

This is a step-by-step guide that explains how to build and apply the GMAS model within your own business.

GMAS is based on a groundbreaking study involving 150 companies in 26 countries and builds on the work of acclaimed authors such as Kaplan, Siebel and McKenna, offering a new and powerful insight into strategic planning.

Riding the Storm will enable companies to:

• manage real-time information flows in dynamic markets
• ensure strategic planning keeps pace with operational plans in turbulent environments
• defend themselves from or exploit paradigm shifts

Contents

Acknowledgements

Introduction

CHAPTER 1: Snap shot of GMAS

CHAPTER 2: The beginnings of GMAS

CHAPTER 3: Riding the STORM -Why Strategic Planning Must Change

CHAPTER 4: Creating the Perfect STORM

CHAPTER 5: Riding out the Storm

CHAPTER 6: Irrefutable Research a Necessity

CHAPTER 7: How to use, modify and build GMAS modules

CHAPTER 8: Strategic Planning Modules

CHAPTER 9: How to use testing and Monitoring Modules

CHAPTER 10: How to Use Implementation modules

CHAPTER 11: The GMAS future