
Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
Peter S. Cohan
Résumé
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues.
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.
What You'll Learn
- Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
- Read case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
- Discover principles of successful scaling through comparisons of successful and less successful companies
- Use the Scaling Quotient to assess your startup's readiness to grow
- Follow a road map for turning your idea into a company that can change the world
Who This Book Is For
Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders
Part I: Exploring the Scaling Model
Chapter 1: Introduction
Chapter 2: Creating Growth Trajectories
Chapter 3: Raising Capital
Chapter 4: Sustaining Culture
Chapter 5: Redefining Job Functions
Chapter 6: Hiring, Promoting, and Letting People Go
Chapter 7: Holding People Accountable
Chapter 8: Coordinating Processes
Part II: Implications for Leaders
Chapter 9: What's Next?
Appendix A: Notes
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Apress |
Auteur(s) | Peter S. Cohan |
Parution | 23/01/2019 |
Nb. de pages | 273 |
EAN13 | 9781484243114 |
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