Selected readings in business

Millennium edition

Myra Shulman

276 pages, parution le 12/08/2003

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Résumé

The revised edition of Selected Readings in Business addresses the new developments in the business world since 1991--e-commerce, information technology, women's status as professionals, application of science to business, and the increasing globalization of our world. Each unit has Internet activities to accompany it.

Selected Readings in Business exposes the student to articles of particular relevance by academic experts, journalists, and business leaders who address major business issues. Each article is challenging but neither overly complex nor too long. Although the text focuses on reading, it incorporates the integrated-skills approach. In addition to the unadapted journal articles, each chapter contains a wide variety of tasks intended to provide students with the practical skills needed in the business world, such as writing summaries, reports, letters, and memos; giving oral presentations; and analyzing realistic case studies. A glossary is included. The instructor's manual contains guidelines for instructors, sample lesson plans, and an answer key.

The future
Globalization
Mergers and acquisitions
Language
Brand names
The Internet
Information technology
Science
Health
Working women
Expatriate employees
Contract negotiation
Management
Entrepreneurship

Appendixes
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	The University of Michigan Press
Auteur(s)	Myra Shulman
Parution	12/08/2003
Nb. de pages	276
Format	21,5 x 28
Couverture	Broché
Poids	785g
Intérieur	Noir et Blanc
EAN13	9780472088935
ISBN13	978-0-472-08893-5