Shake That Brain!

Joel Saltzman

230 pages, parution le 10/03/2006

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Résumé

Joel Saltzman teaches readers how to create "surprising, yet inevitable" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically.

Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, powerful graphics (like innovative credit card designs and "Do Not Disturb" signs), and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home.

Joel Saltzman (Los Angeles, CA) is a popular speaker and consultant who teaches people in business to Shake That Brain! and discover solutions for maximum profit. In 2000, he won a national Audie Award for "Best Educational & Training Audio." He began his career in New York, writing and directing educational films and producing commercials for Young & Rubicam. Moving to Hollywood, he wrote sitcoms for Perfect Strangers and The Robert Guillaume Show.

Sommaire

Attitude; how to prepare your brain for "new and improved" behavior
- Be Daring
- Be Prepared
- Be Optimistic
- Learn that Mistakes are Great
- Have Fun with It
- Keep from Feeling like a Nincompoop
Action; how to shake those new ideas loose
- Question Your Assumptions
- Ask Good Questions
- Take an 'Opposites' Approach
- Never take No for an Answer
- Look for Elegant Solutions
- Change your Perspective
- Look for the Worst Solution Possible
- Turn your Negatives into Positives
- Ask Yourself, "What Can I Imitate?
- Ask Yourself, What Would _Do
- Ask Strangers for Help
- Never Take Yes for an Answer
- Write It Down!
- Walk Away From It
Selling; how to avoid having to scream, "why doesn't anyone get this great idea that could just win a nobel prize!?
- Sell it ti You
- Sell it to Others
- Build It
- Demonstrate Its Value With P.O.P.
- Get Support for It
- Call it Something Catchy
- Be Persistent
- Keep Having Fun With It

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Joel Saltzman
Parution	10/03/2006
Nb. de pages	230
Format	15 x 22,5
Couverture	Relié
Poids	365g
Intérieur	Noir et Blanc
EAN13	9780471742104
ISBN13	978-0-471-74210-4