Smarter ventures

A survivor's guide to venture capital through the new cycle

Katharine Campbell

330 pages, parution le 21/10/2003

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Résumé

Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many an ambitious new venture, and it can be a daunting process. Venture capital is more than money. It's far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture. Smarter Ventures leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle.

By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists - and vica versa - leading to more productive relationships and smarter ventures.

In Smarter Ventures and you will find out how venture capitalists think, what they are looking for and why. Learn how to spot the good -and the bad - investors, and equip yourself with the tools and the knowledge to seal a successful partnership.

Aimed in the first instance at entrepreneurs raising cash, this book will also prove enlightening reading for everyone involved in the business of new ventures, including business angels, professional advisers, and, of course, venture capitalists themselves.

This book demystifies the world of venture capital and the VC decision-making process. It gets under the skin of the venture capitalist, helping you tailor your approach in the right way to the right firm. From insight on the structure of venture capital firms, and its influence on their objectives, to advice on how to dress for the initial meeting with a potential investor.

It tells you what to expect at each stage, pre- and post-investment, and how to navigate your way around the pitfalls. Offering helpful advice throughout the venture capital cycle - until you get to a successful initial public offering on the stock market or the sale of the business to another company.

Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle.

Introduction
The industry
- Inside the venture industry
- Cycle Psychology
- An eclectic's history of venture capital in Europe
- Silicon Valley compared
- Other species :angels and corporate venture capitalists
The process
- Fit for venture capital
- The Approach
- Choosing a venture capitalist
- The Business Plan
- Early meetings
- Due diligence
- Term sheets
- Negotiations
- Close
Working with venture capital
- VC on board
- Down rounds
- "Exits"
The future
- A European industry matures

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Katharine Campbell
Parution	21/10/2003
Nb. de pages	330
Format	15,5 x 23,5
Couverture	Broché
Poids	580g
Intérieur	Noir et Blanc
EAN13	9780273654032
ISBN13	978-0-273-65403-2