Speak Like a CEO

Secrets for Commanding Attention and Getting Results

Suzanne Bates - Collection Business

220 pages, parution le 29/06/2005

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Résumé

An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

Reveals the secrets for communicating in any situation
Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
Outlines self-improvement plans that can easily be customized to your needs
Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

L'auteur - Suzanne Bates

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner.

Sommaire

Preface
Acknowledgments
Introduction
The Secrets: What CEOs and Leaders Know
The Situations: A Survival Guide for the Events Where You Must Speak and Be Great
The Strategies: Become a Great Speaker by Making a Plan and Working It
Appendix A: Checklists
Appendix B: Frequently Asked Questions
Appendix C: Resources and Recommended Reading
Appendix D: Communication and Leadership
Appendix E: The Gettysburg Address: Abraham Lincoln
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Suzanne Bates
Collection	Business
Parution	29/06/2005
Nb. de pages	220
Format	16 x 23,5
Couverture	Relié
Poids	503g
Intérieur	Noir et Blanc
EAN13	9780071451512
ISBN13	978-0-07-145151-2