Start Right in E-Business
A Step By Step Guide to Successful E-Business Implementation
Bennet P. Lientz, Kathryn P. Rea
Résumé
It offers over 250 valuable lessons and guidelines for improving performance from firms that have implemented E-Business successfully.
This Book Enables the Reader to:
- Implement E-Business in 13 specific proven
actions
- Implement E-Business with reduced risk to your
business
- Coordinate E-Business implementation with current
business
- Use E-Business as a means to renew and improve your
current business
- Motivate employees to participate in E-Business
- Achieve more flexible business processes
- Deal with technical, vendor, process, and other
E-Business issues
Answers Questions Such as:
- How do you implement E-Business without tearing up your
company?
- How do you define your new E-Business processes and
synchronize them with your current business'
- How and with what do you manage outsourcing in
E-Business'
- How do you measure your E-Business implementation and
results'
- How do you change your organization to be a spearhead
for E-Business'
- What is the best way to develop your E-Business
implementation strategy?
- How do you quickly gather data on the competition and
your current business'
- How do you design new business activities that modify
your current processes and define E-Business'
Contents
- Introduction. Your E-Business Implementation
Roadmap.
- Action 1: Understand Your Business.
- Action 2: Select the Activities for E-Business.
- Action 3: Assess E-Business Trends and
Competition.
- Action 4: Set Your Technology Direction for
E-Business.
- Action 5: Collect Information for E-Business.
- Action 6: Analyze Information for E-Business.
- Action 7: Define Your New E-Business Transactions and
Workflow.
- Action 8: Define and Measure E-Business Success.
- Action 9: Develop Your E-Business Implementation
Strategy.
- Action 10: Perform Your E-Business Marketing
Activities.
- Action 11: Plan Your E-Business Implementation.
- Action 12: Execute Your E-Business
Implementation.
- Action 13: Follow Up After Your E-Business
Implementation.
- E-Business Implementation and Operations
Outsourcing.
- Address Specific E-Business Implementation
Issues.
L'auteur - Bennet P. Lientz
Bennet P. Lientz is Professor of Information Systems at the Anderson Graduate School of Management, University of California, Los Angeles (UCLA). Dr. Lientz was previously Associate Professor of Engineering at the University of Southern California and department manager at System Development Corporation, where he was one of the project leaders involved in the development of ARPANET, the precursor of the Internet. He managed administrative systems at UCLA and has managed over 70 projects and served as a consultant to companies and government agencies since the late 1970s.
L'auteur - Kathryn P. Rea
Kathryn P. Rea is president and founder of The
Consulting Edge, Inc., which was established in 1984. The
firm specializes in E-Business, information technology,
project management, and financial consulting. Ms. Rea has
managed more than 65 major technology-related projects
internationally. She has advised on and carried out
projects in government, energy, banking and finance,
distribution, trading, retailing, transportation, mining,
manufacturing, and utilities. She has successfully directed
multinational projects in China, North and South America,
Southeast Asia, Europe, and Australia. She has conducted
more than 120 seminars around the world. She is the author
of eight books and more than 20 articles in various areas
of information systems and analysis. She has been an
E-Business project leader on ten projects and has been
involved in several startup E-Business companies.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Apress |
| Auteur(s) | Bennet P. Lientz, Kathryn P. Rea |
| Parution | 01/07/2000 |
| Nb. de pages | 326 |
| Format | 15,2 x 22,7 |
| Couverture | Broché |
| Poids | 484g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780124499775 |
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