Strategic management

The most direct way you can see the impact of the Business Week alliance is in three book features:

*THE DISCUSSION CASES

The end of each chapter contains a Business Week Discussion Case that illustrates key topics in the chapter. A variety of exciting companies are covered, and they help to tie the text material together and comprehensively illustrate it.

*STRATEGY-IN-ACTION MODULES These boxes have long been a feature of this text. With this edition we've added over 35 new Business Week Strategy-in-Action boxes to provide practical illustration value with short, hard-hitting illustrations of key chapter topics.

*SHORT END-OF-TEXT CASES

These short cases, based on Business Week articles, act as springboards for brief class discussions of truly current situations. These cases have generated useful class discussions while allowing coverage of other material during the case portion of the course.

WHY BUSINESS WEEK?

With the 7th edition of Strategic Management, you have the option to adopt the text as a Business Week Edition. This means that for a small fee you can get a 15-week subscription to Business Week, access to the online article archives, and weekly professor guides for instructors. In addition to the strong coverage of Business Week in this text, this package option offers the opportunity to learn about top headlines, to have access to a wealth of material on the Business Week web site, and to stay up to date on strategic issues in global companies.