Résumé
Strategic Management of e-Business focuses on the strategic
implications of e-Business and examines the strategies
being employed by firms in a range of different industry
sectors. It has been written for students taking MBA, final
year undergraduate and executive education courses, and
will also be a valuable resource for consultants and
practitioners who need to gain a greater understanding of
the strategic issues underpinning e-Business. Stephen Chen
helps the reader develop the knowledge and skills required
in the formulation and implementation of strategies for
businesses competing in electronic markets.
Starting from the basics, the book reviews current academic research and practice in e-Business strategy and integrates thinking on various issues hot need to be considered in e-Business, including:
- An overview of the key technologies currently used for e-Business und their strategic implications.
- An understanding of the strategic, marketing und organizational implications of e-Business.
- An appreciation of the brooder context of e-Business by discussing economic, social and legal implications.
Contents
- Introduction to e-business
- The basics of e-business technology
- The markets for electronic commerce
- e-Marketing
- The economics of e-business
- Analyzing the industrfy impacts of e-business
- Developing an e-business strategy
- Implementing an e-business strategy
- Public policy issues
- Looking backwards and forwards
- Glossary
- Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Stephen Chen |
| Parution | 01/04/2001 |
| Nb. de pages | 356 |
| Format | 19 x 23,5 |
| Couverture | Broché |
| Poids | 677g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471496335 |
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