Successful product development

When you're working hard on a new product development project, you don't have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit.

This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product ta the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you con move from initial concept to product launch, the sooner you will generate income for your business and achieve your firms profit objective.

Filled with invaluable time-saving guidance, Successful Procluct Development:
• Focuses on the most important product development topic, rapid profit growth
• Takes an event and interval approach tailored for industry professionals
• Features a concise format designed for quick reference and easy reading

Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms.

Milton D. Rosenau, JR. Is the author of several bestselling books on product development, and was the chief editor of the PDMA Handbook of New Product Development.