Survival @ E Speed

• a) nurturing the high-speed creation of new e-business propositions
• b) anticipating customer response
• c) quickly extending your portfolio of goods and services
• d) shifting from a generic marketing approach to a one-to-one customer treatment
• e) regularly reshaping front- and back-office processes

• identify the best e-business strategy for your company
• make effective use of mobile portals such as WAP and UMTS
• provide flexible products and services delivered by highly motivated staff
• focus on your customers so that each interaction generates maximum profit
• adapt quickly in the face of on-going change
• measure your success and re-tune the performance of your enterprise accordingly
• initiate an on-going e-business programme of innovation and transformation

By providing a strategic overview and a practical step-by-step guide, this book is a must-read for a broad range of readers, in particular CEOs, C00s, managers, project leaders and IT professionals.

Contents

Improve the customer e-experience

• The Internet challenge for established companies
• Better customer interactions
• Flexible product and service creation
• Match customer needs

• major steps to transform ane-business
• Portal set-up for maximising customers orders
• Empower your employees for pro-active customer service
• Value-based business execution : apply the right treatment at the right time

• Your e-business 'factory'
• Strategy-based execution
• Business (re-)engineering
• System development
• Tools and vendors

• Glossary
• Further reading
• Index