Tangible Strategies for Intangible Assets

John Berry

325 pages, parution le 26/01/2005

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Résumé

Techniques for measuring, managing, and enhancing the value of a firm's intangible assets

While guidelines now exist for the financial valuation of intangible assets, managing them for maximum value is new territory for many organizations. Tangible Strategies for Intangible Assets provides an insightful, in-depth examination of methods for measuring and managing the value of intangibles in an organization and maximizing opportunities for realizing their full value.

Management consultant John Berry introduces six critical intangible asset classes--information technology, intellectual property, knowledge, brand, customers, and employees--and demonstrates specific management techniques for each class that offer real potential to deliver value to an organization. These asset classes form the foundation for a detailed analysis that reveals such principles as:

The nature of intangible assets in today's transforming global economy--what they are, what they are not, and what they mean to you
Top-to-bottom strategies for treating employees as a driver of value and improving retention to capture that value
Open Market Innovation (OMI) techniques for enhancing your firm's financial performance through the sale and acquisition of intellectual property

Sommaire

Introduction: Basic questions about the nature of intangibles
Toward definitional clarity
Reporting gap
"IT" stands for intangible technology
Open-market innovation: opening the doors to innovation from the marketplace
...

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	John Berry
Parution	26/01/2005
Nb. de pages	325
Format	16 x 23,5
Couverture	Relié
Poids	605g
Intérieur	Noir et Blanc
EAN13	9780071412865
ISBN13	978-0-07-141286-5