The Ask

How to ask anyone for any amount for any purpose

Laura Fredricks

270 pages, parution le 28/02/2006

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Résumé

The Ask is a complete resource for teaching anyone-experienced in fundraising or not-how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. In addition, The Ask covers such topics as how to

Examine your views on money before making an ask
Learn the ins and outs of asking for money
Work with others to make an ask
Determine if you should or should not ask a friend, colleague, or peer for money
Figure out how many asks you can do given your time constraints
Deal effectively with all the responses you will get to an ask

Sommaire

Hesitating to Ask for Money
Judging the Prospect's Readiness for the Ask
Selecting the Right Person or Team to Do the Ask
Preparing for the Ask
Asking for Special Event or Community Project Gifts and Increased Annual Gifts
Asking for Major Gifts
Asking for Planned Gifts
Asking for Complex and Challenging Capital Campaign Gifts
Addressing the Prospect's Response to the Ask
Following Through with Each Ask

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Jossey-Bass
Auteur(s)	Laura Fredricks
Parution	28/02/2006
Nb. de pages	270
Format	16 x 24
Couverture	Relié
Poids	480g
Intérieur	Noir et Blanc
EAN13	9780787978563
ISBN13	978-0-7879-7856-3