The communications toolkit

How to build and regulare any communications business

P.H. Longstaff

284 pages, parution le 27/09/2002

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Résumé

" Longstaff presents a compelling case that an interdisciplinary approach is required to make sense of the often bewildering developments in the digital information economy.The Communications Toolkit is an intellectual tour de force that will become an essential reference in the understanding of communications networks and the convergence of the communications and computer industries."
-Allan Brown, Australian Key Centre for Cultural and Media Policy, Griffith University"Clear, rich, deep, and eminently useful, Longstaff's Communications Toolkit provides the single best analysis to date of what the digerati of the information age have dubiously termed convergence, examining its economic and policy context and the forces behind it. A must-read for everyone involved with the information economy!"
- Viktor Mayer-Schonberger, Kennedy School of Government, Harvard University"This book provides an intelligent, comprehensive, and accessible guide to the tools and strategies that organizations need to succeed in the turbulent world of new communication and information networks. It marks a refreshing break from the simplistic triumphal-ism that provided the smoke and mirrors for the dot-corn boom by offering practical ways to think about tough issues like convergence, competition, cooperation, and diversity in an information society. Longstaffs insights on government regulation alone make this essential reading for everyone with a stake in communication policy today."
- Vincent Mosco, Professor, School of Journalism and Communication, Carleton UniversityContentsI- What Is a Strategic Toolkit, and Why Do We Need One?

Why New Tools?

II- Tools for New Building Blocks, Networks, and Competition/Cooperation

Tool #1: New Building Blocks
Tool #2: Tool for Networks
Tool #3: A Tool for Competition/Cooperation

III- Tools for Convergence and Divergence

Tool #4: Three Visions of Communications Convergence
Tool #5: Convergence Theology
Tool #6: A Tool for Concentration/Diversity

IV- The Toolkit and Government

Government as a Force for Concentration and Diversity
Regulating for Convergence, Divergence, and Emergence

V- Getting the Tools into Service

Using the Toolkit

Caractéristiques techniques

	PAPIER
Éditeur(s)	The MIT Press
Auteur(s)	P.H. Longstaff
Parution	27/09/2002
Nb. de pages	284
Format	16 x 23,5
Couverture	Relié
Poids	520g
Intérieur	Noir et Blanc
EAN13	9780262122467
ISBN13	978-0-262-12246-7