The consultant

An IT consultant's guide to fostering success in the New Economy Based on the author's extensive experience—and featuring interviews with other practicing Internet consultants—The eConsultant guides both the novice and experienced information technology (IT) consultant in the practices, tools, and strategy required to succeed in consulting to any company with an "e" component. Rick Freedman delves through the theoretical to unearth the daily challenges of helping clients to achieve their Internet objectives. He details the differences between the technology-focused role of traditional IT consulting and the strategy-focused role of Internet consulting, outlines the specific areas in which consultants need to advise their clients, and presents the basics of Web marketing—including the use of search engines, e-mail, and "communities of interest" to promote the client's Web presence. Rick Freedman (Lenexa, KS) is founder of Consulting Strategies, Inc., an IT training and consulting firm. He has over eighteen years of experience as an IT consultant, both as an employee of Fortune 500 firms such as Citicorp and Dun & Bradstreet, and as a principal consultant for Cap Gemini America and ENTEX Information Services.

Contents

• The New iT Consulting model
• A methodology for internet consulting
• Basics of business strategy
• Strategies for the new economy
• Building the architecture
• Web marketing
• The virtual meets the physical
• Change Hurts !
• The eConsultant's Report Card
• Surfing the Wave : Keeping Ahead of The Changes
• Tales from the fall
• Where the internet is going