The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

Tom Monahan

266 pages, parution le 15/04/2002

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Résumé

New ideas drive business. Creative marketing ideas! Breakthrough advertising ideas! Revolutionary customer service ideas! In all corners of industry in today's blisteringly fast-paced global economy, every dominant company owes its success to ideas generated by nimble minds. Do you and the people you work with generate an abundance of innovative ideas whenever you need them? You will now.

The Do-It-Yourself Lobotomy isn't brain surgery. It's a surprisingly simple tool kit of easy-to-learn techniques that let you open up your mind, grease the skids of innovation, and mine fresh ideas from the bottomless well of your own imagination.

Creativity coach par excellence Tom Monahan shows you how to tap into your imagination with handy tools like 100 MPH Thinking™, 180° Thinking™, Intergalactic Thinking™, and Ask a Better Question™. He's used these mental implements to help more than 100,000 people break free from traditional thinking and painlessly produce sparklingly novel ideas.

Already boosting creativity at hundreds of companies, including Virgin Atlantic, Hasbro, Frito-Lay, Dunkin' Donuts, Capital One, and Benjamin Moore, The Do-It-Yourself Lobotomy shows you how to develop your great ideas, recognize and reject bad ideas when you get them (and you will), sell your daring ideas, and get the people around you to start producing ideas of their own.

Let your creativity out of the closet and start generating vibrant new ideas for new products and services, product names, advertising, promotions, business operations–whatever you need. The Do-It-Yourself Lobotomy doesn't hurt a bit, and the success you'll achieve feels even better.

Contents

PART I: WHAT DO GREAT IDEAS DO ?

Introduction.
How This Book Works.
The Rewards of a Great Idea.
The Consequences of a Bad Idea.

1. The First Real Chapter (Finally!).

PART II: UNDERSTANDING AND DEMYSTIFYING CREATIVITY.

2. Creativity = Problem Solving.
3. Change Your Thinking About Change.
4. Creativity versus Talent.

PART III: TOOLS FOR THE JOB OF THINKING CREATIVITY.

5. Ask a Better Question.
6. Ask the Question Early.
7. 100 MPH Thinking: Thinking at the Speed of Enlightenment.
8. 180° Thinking: A Tnereffid Way to Ideate.
9. Intergalactic Thinking.
10. Collaborate with Genius.
11. Conceptual Solitaire.
12. How to Put These Tools to Work.

PART IV: DIMENSIONALIZING YOUR NEW CREATIVE TOOLS.

13. Aids to Creativity.
14. Accidental Genius.
15. Stop Making Sense.
16. Redefining the Acceptable Range.
17. Selling Creative Ideas Requires Its Own Creativity.
18. Mind Farming.
19. Storming the Brain.
20. The Five Greatest Barriers to Creativity.
21. The Real Bibliography.
22. Proceed with Passion.

Afterword.
Appendix.
Index.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Tom Monahan
Parution	15/04/2002
Nb. de pages	266
Format	16 x 23,5
Couverture	Relié
Poids	515g
Intérieur	Noir et Blanc
EAN13	9780471417422
ISBN13	978-0-471-41742-2