The Entrepreneurial Mindset
Strategies for Continuously Creating Opportunity in an Age of Uncertainty
Rita Gunter McGrath, Ian MacMillan
Résumé
The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur. They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished ; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs ; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind ; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Harvard Business School Press (HBS) |
| Auteur(s) | Rita Gunter McGrath, Ian MacMillan |
| Parution | 02/08/2000 |
| Nb. de pages | 377 |
| Format | 16 x 26,5 |
| Couverture | Relié |
| Poids | 740g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780875848341 |
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