The Fortune Sellers
The Big Business of Buying and Selling Predictions
Résumé
– Harry Beckwith
author of Selling the Invisible
No one can foretell the future. Or can they? There are many
who purport to–and they are making a fortune. From
meteorologists to investment advisers, prognosticating
professionals are part of a multibillion-dollar industry.
No longer merely fortunetellers, they are fortune sellers,
offering us a commodity we're more than eager to buy: the
future.
In this piercing and provocative exposé, business
consultant and forecasting expert William Sherden casts an
unblinking eye on the booming business of predicting the
future, separating fact from fallacy to show us not only
how best to use the forecasts we're given, but how to
"select the nuggets of valuable future advice from amongst
the $200 billion worth of mostly erroneous future
predictions put forth each year."
WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet and a recognized expert on business forecasting. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. He lives in Boston with his wife and two children.
L'auteur - William A. Sherden
WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet and a recognized expert on business forecasting. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | William A. Sherden |
| Parution | 12/12/1999 |
| Nb. de pages | 308 |
| Format | 142 x 221 |
| Poids | 407g |
| EAN13 | 9780471358442 |
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