The Guru Guide to Entrepreneurship
A Concise Guide to the Best Ideas From the World's Top Entrepreneurs
400 pages, parution le 15/11/2000
Résumé
A follow-up to the successful Guru GuideTM, this book
provides entrepreneurs and would-be entrepreneurs with a
clear, concise guide to the wisdom of America's leading
small-business experts. The ideas of Richard Branson,
Michael Dell, Bill Gates, Howard Schultz, and over
sixty-five other gurus are profiled, revealing some of the
most important ideas and best practices of successful
entrepreneurship. Topics covered include picking the right
business, marketing, managing people and money, exploiting
technology, and building lasting relationships with
customers.
Contents
- Should You Do It?
- The Perfect Idea.
- Money Matters.
- Getting Customers.
- Keeping Customers.
- Managing People.
- Notes.
- Bibliography.
- The Entrepreneurs.
- Index.
L'auteur - Joseph H. Boyett
JOSEPH H. BOYETT (joe@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com), a consulting and research firm specializing in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of numerous books, including Workplace 2000, and Beyond Workplace 2000, as well as the Wiley titles The Guru Guide™, The Guru Guide™ to the Knowledge Economy, and The Guru Guide™ to Entrepreneurship.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Joseph H. Boyett |
| Parution | 15/11/2000 |
| Nb. de pages | 400 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 703g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471390848 |
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