Résumé
The first complete look at one of America's legendary
business leaders
This groundbreaking biography by Kevin Maney, acclaimed
technology columnist for USA Today, offers fresh insight
and new information on one of the twentieth century's
greatest business figures. Over the course of forty-two
years, Thomas J. Watson took a failing business called The
Computer-Tabulating-Recording Company and transformed it
into IBM, the world's first and most famous high-tech
company. The Maverick and His Machine is the first modern
biography of this business titan. Maney secured exclusive
access to hundreds of boxes of Watson's long-forgotten
papers, and he has produced the only complete picture of
Watson the man and Watson the legendary business leader.
These uncovered documents reveal new information about how
Watson bet the company in the 1920s on tabulating
machines-the forerunners to computers-and how he daringly
beat the Great Depression of the 1930s. The documents also
lead to new insights concerning the controversy that has
followed Watson: his suppos ed coll usion with Adolf
Hitler's Nazi regime.
Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: "Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book."
The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years.
Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller. Residence: Clifton, VA .
"Watson was clearly a genius with a thousand helpers,
yet he managed to build an institution that could transcend
the genius."-from the Foreword by Jim Collins
"Like all great biographers, Kevin Maney gives us an
engaging story . . .his fascinating and definitive book
about IBM's founder is replete with amazing revelations and
character lessons that resonate today."-Rosabeth Moss
Kanter, Harvard Business School, bestselling author of
Evolve! and When Giants Learn to Dance
Contents
- Chapter 1: Maverick Kindling
- Chapter 2: Lit by Flint
- Chapter 3: A Mess Spelled C-T-R
- Chapter 4: Bringing Up Baby IBM
- Chapter 5: Daring and Luck
- Chapter 6: Friends, Heroes, Sycophants
- Chapter 7: Enemies and Delusions
- Chapter 8: King and Castle
- Chapter 9: Watson the Second
- Chapter 10: Watson's War
- Chapter 11: Old Man, New Electronic Age
- Chapter 12: World Conquest
- Chapter 13: The Maverick and His Humanity
- Chapter 14: Generations After
- Selected Bibliography
L'auteur - Kevin Maney
Kevin Maney a travaillé comme reporter, rédacteur et chroniqueur pour USA Today pendant 22 ans et a collaboré à la rédaction du magazine Condé Nast Portfolio. Il a également collaboré aux magazines Fortune et Wired ainsi qu'au magazine l'Atlantic, à la radio NPR et au programme d'information ABC News.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | Kevin Maney |
Parution | 02/05/2003 |
Nb. de pages | 486 |
Format | 15,5 x 23,5 |
Couverture | Relié |
Poids | 890g |
Intérieur | Noir et Blanc |
EAN13 | 9780471414636 |
ISBN13 | 978-0-471-41463-6 |
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