The Power of Impossible Thinking

Yoram (Jerry) Wind, Colin Crook

274 pages, parution le 15/09/2004

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Résumé

This book is about getting better at making sense of the world...so you can make decisions that respond to reality, not some obsolete model of reality.

Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions...and how they create both limits and opportunities.

You'll learn how to develop new ways of seeing...how to keep your mental models fresh and relevant...when to change to a new model...how to build a portfolio of models...and improving your models through constant experimentation.

Better mental models = smarter decisions

Understand what's real, so you can act on it

How people get "stuck," and what to do about it

How obsolete mental models keep you from making changes

The neuroscience of mental models

What scientists can teach us about perception and reality

Creating new models

Practical ways to see things in new ways fast

L'auteur - Yoram (Jerry) Wind

Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, and Founding Director of the Wharton Fellows Program and the SEI Center for Advanced Studies in Management at The Wharton School. A world-renowned marketing expert, his 20 books include Convergence Marketing and Driving Change, and he has been recognized with many major marketing awards. He has advised Fortune 500 firms, non-U.S. multinationals, governments, and entrepreneurial ventures in industries ranging from financial services to consumer goods.

L'auteur - Colin Crook

Colin Crook is senior fellow of The Wharton School of the University of Pennsylvania, Advisory Board member of Rein Capital, editorial board member of the journal Emergence and has served on numerous National Academy committees and advisory groups. He has provided advice to governments and businesses around the world, and is a Fellow of the Royal Academy of Engineering (UK). He was formerly Chief Technology Officer for Citicorp.

Sommaire

I. RECOGNIZE THE POWER AND LIMITS OF MENTAL MODELS
- Our Models Define Our World
- Running The Miracle Mile
II. KEEPING YOUR MODELS RELEVANT
- Should You Change Horses?
- Paradigm Shifts Are a Two-Way Street
- Seeing A New Way of Seeing
- Sift For Sense from Streams of Complexity
- Engage in R&D of the Mind
III. TRANSFORM YOUR WORLD
- Dismantle the Old Order
- Find Common Ground to Bridge Adaptive Disconnects
IV. ACT QUICKLY AND EFFECTIVELY
- Develop the Intuition to Act Quickly
- The Power to Do the Impossible
- Challenging Your Own Thinking: Personal, Business and Society
- Conclusion What You Think Is What You Do
- Appendix: The Neuroscience Behind Mental Models

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wharton School Publishing
Auteur(s)	Yoram (Jerry) Wind, Colin Crook
Parution	15/09/2004
Nb. de pages	274
Format	16 x 13,5
Couverture	Relié
Poids	612g
Intérieur	Noir et Blanc
EAN13	9780131425026
ISBN13	978-0-13-142502-6