The Sweet Spot

How to Maximize Marketing for Business Growth

Arun Sinha

256 pages, parution le 22/01/2007

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Résumé

Hit Your Company's Sweet Spot...

The sweet spot is that moment in sports when effort and talent combine perfectly to produce smooth and successful execution. When baseball's best hitters find the sweet spot, they can make the hardest task in sports look easy.

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? Now you can. When you bring innovative branding and marketing together with smart leadership and great products, making customers happy is a walk in the park. If you want to learn how to align all the parts of your business to create a competitive advantage-and long-lasting success-it's time to find your Sweet Spot.

L'auteur - Arun Sinha

ARUN SINHA is the Chief Marketing Officer at Pitney Bowes, where he is responsible for marketing, brand management, public and media relations, Web strategy, and marketing research worldwide. Throughout his career in senior marketing positions, he has successfully launched twenty new brands and grown the brand equity of many world-renowned brands at Colgate-Palmolive, the Ford Motor Company, Philip Morris, and Pitney Bowes.

Sommaire

Marketing, Sweet Marketing
Sweet Spotting
The Qualifying Rounds
Growing around in Circles
Mining Minds
Demarcating Demand
From Logo to Icon
Champions-in-Chief
Employ advocates, Not Workers
The Stuff That Marketing Is Made Of

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Arun Sinha
Parution	22/01/2007
Nb. de pages	256
Format	16 x 24
Couverture	Relié
Poids	447g
Intérieur	Noir et Blanc
EAN13	9780470051436
ISBN13	978-0-470-05143-6