When Sparks Fly

Harnessing the power of group creativity

Dorothy Leonard, Walter Swap

242 pages, parution le 24/02/2005

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Résumé

How does a leader manage for creativity?

Many managers fall into the trap of assuming that only gifted individuals-readily identifiable "creative types"-can produce breakthrough thinking, and if you don't have an eccentric genius on your team, your efforts are doomed to mediocrity. Some even argue that creativity is an art that can't possibly be planned or managed without extinguishing the vital creative spark. Yet, say Dorothy Leonard and Walter Swap, today's most innovative, complex services, products, and processes spring from well-led, well-managed group interactions.

Leonard and Swap explore how all aspects of the work environment, from leadership style to the promotion of passion to the use of space to maximize serendipity, can enhance innovation. Drawing on examples in companies that range from small start-ups to Fisher-Price, Intel, and Hewlett-Packard, When Sparks Fly shows how sophisticated managers can galvanize groups to maximize their creative potential.

L'auteur - Dorothy Leonard

DOROTHY LEONARD is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School.

L'auteur - Walter Swap

WALTER SWAP is Professor of Psychology Emeritus at Tufts University, where he was also Dean of the Colleges.

Sommaire

Preface
What Is Group Creativity?
Creative Abrasion
Generating Creative Options
Converging on the Best Options
Designing the Physical Environment
Designing the Psychological Environment
Notes
Bibliography
Index
About the Authors

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Dorothy Leonard, Walter Swap
Parution	24/02/2005
Nb. de pages	242
Format	14 x 21
Couverture	Broché
Poids	317g
Intérieur	Noir et Blanc
EAN13	9781591397939
ISBN13	978-1-59139-793-9