In this book, one of the ASP marketplace's most experienced
consultants presents a comprehensive analysis and
assessment of the ASP marketplace. Alexander Factor covers
everything entrepreneurs and service providers need to know
to build successful ASPs -- and offers invaluable insights
for enterprises seeking to use ASP services for competitive
advantage.
Key Topics:
- Analyzing Application Outsourcing presents a
complete analytical framework for ASPs and their
customers.
- Sun consultant Alexander Factor introduces customer
value propositions, the economics of the ASP model, ASP
service definitions and descriptions, key ASP technologies
and architectures, guidance on ASP investment
decision-making, and more.
- He concludes with a detailed review of the ASP
"ecosystem," and the evolving impact of ASPs on the
business models of each participant in that ecosystem --
provider, supplier, and customer
Market:
This book is for every participant in the ASP value
chain: entrepreneurs, providers of technology to ASPs,
system integrators, VARs, investors, and decision-makers
considering using ASPs.
Contents
Foreword
Preface
Acknowledgements
1. The History and Evolution of Outsourcing and
ASP
Outsourcing: Historical
Insights. Division of Labor and Specialization. Business
Services. IT Service as a Utility. Traditional IT
Outsourcing. Selective Outsourcing. xSP and ASP. ASP as a
Business. ASP as a Substitute for a Customer's IT. ASP as a
New Ecosystem. IT Outsourcing and ASP-Differences and
Similarities. Unresolved/Open Issues.
2. Why Companies Outsource
The Big Question. Weeding
Costs and Maximizing Value. The Boundaries of Outsourcing.
The ASP Substitution Effect. Modeling the Substitution
Effect. ASP Substitution Rules.
3. Understanding ASP
ASP Characteristics. ASP
Ecosystem. ISVs. Technology Providers.
Enablers/Implementers. Global Technology Trends-Shifting
Paradigms. From Microcosm to Telecosm. "A Colossal Upset" .
ASP's Business Drivers and Enablers. ASP Drivers. ASP
Enablers. ASP's Barriers to Success. Barriers: Sources and
Reasons. Conversion and Complexity.
4. Taxonomy for ASP Economies.
Technology Progress and
Economic Benefits. Necessary Conditions for ASP Success.
Cost Economies and ASP. Internal Economies. External
Economies. Taxonomy of ASP Economics. A Counterpoint.
5. Network Computing and ASP Architectures.
Introduction. What Is Network
Computing? NC Architectural Framework. Application Tiers.
Infrastructure Layers. Qualities Belong in Requirements
Specifications. Major Qualities. Architectural Methodology.
Implications of 3DF and Methodology to ASP. Leveraging NC's
Framework. ASP's Generic Cost Economies. Managing NCs and
ASPs. Costs Saved or Costs Spent.
6. ASP Types and Services.
ASP's Topology. Geography and
Data Centers. Example of ASP Architecture. ASP Data
Centers. Taxonomy of ASP Types and Services. ASP Service
Components. Taxonomy of Service Providers. Basic Service
Provider Types. Co-Location Providers. Co-Location
Services-Space. Co-Location Services-Networks. Elements of
Co-Location's Management Services. Managed Infrastructure
Providers. How an MIP Serves its Customers. MIP Platforms.
MIP Space. MIP Networks. MIP Management Services. AIP. How
Applications Are Hosted. Hosting Customer Applications.
Developing and Hosting Customer Applications. Enterprise
Application Integration. Summary Portfolio of AIP Services.
Pure-Play Application Service Providers. Application
Management Services. Sampling of ASP Applications. ASP
Application Taxonomy. Analytical Applications. "Odd"
Application Categories. Summarizing Pure-Play ASPs. ASP's
Professional Services. Application Life Cycle Services.
Customer Planning. Implementation Templates. Analytical
Services. Education and Training.
7. Managing ASPs.
ASP's Management Framework.
Defining the ASP Management Framework. ASP Management
Services. ASP M & M. Network and Systems M & M.
Application Monitoring and Management. Web Monitoring and
Management. Performance Monitoring and Management.
Environmental Monitoring and Management. ASP Operations
Management Services. Data Storage and Output Management.
Software Distribution. Jobs and Workload Management.
Business Continuity. ASP Customer Care. Education and
Training. Service Management. Service Level Agreements
(SLAs). ASP Service Management Process. Business Planning.
Systems and Service Definition. Customer Management.
Metering and Accounting. Configuration Management (Static
and Dynamic). Billing and Reporting. Summary of Service
Management.
8. ASP Security Services.
Security Is NUMBER ONE
Concern. What Is a Security Policy? What Is Security
Architecture? Security Architecture Design Frameworks.
Prevention, Protection, Detection, and Response. Domains
and Facets. Sample Security Architecture for ASP. Domains,
Facets, and Security Architecture. Systems Security
Architecture. Physical Security Architecture. Network
Security Architecture. Additional Security Services.
Quantifying ASP Security. At What Cost Security? Analyzing
Security Architecture. Example of Security Architecture
Analysis. Security Management. Security Organization
Management. Access Control Management. Encryption Key
Management. Authentication Management. Non-Repudiation
Management. Audit Management. Summary: Implications of
Security for ASP. Need-To-Know and Right-To-Know.
Partitioning.
9. Strategic Analysis of ASP Types.
Approach to Analyzing the ASP
Services. Three Frameworks for Four ASP Types. Framework
One-Competitive Advantages. Framework Two-Value
Propositions. Co-Location Competitive Advantages.
Co-Location's Competitive Differentiators. Commoditization.
Co-Location's Analysis-Cost Economies. Co-Location's Value
Propositions. MIP Competitive Advantages. MIP's Competitive
Differentiators. MIP Cost Economies. MIP Value
Propositions. AIP Competitive Advantages. AIP's Competitive
Differentiators. AIP Cost Economies. AIP Value
Propositions. Pure-Play Competitive Advantages. Pure-Play's
Competitive Differentiators. Pure-Play's Cost Economies.
Pure-Play's Value Propositions.
10. ASP Enabling: Requirements and Fulfillment.
What is ASP Enabling and Why
Do it? Enabling Properties of ASP Infrastructure. Network
Layer. Platform Layer-Computing. Platform Layer-Storage.
Integration and Component Layers. Application Layer(s). ASP
Service Management. Enabling ASP Service Management
Functions. ASP Service Management's Conceptual
Architecture. ASP Service Management Products. Mapping
Terminology and Service Management Functions.
11. The Future of ASP.
The ASP Industry's Formative
Stage. Analyzing ASP Industry. ASP Markets-Future Customers
and Their Needs. ASP Industry-Future ASPs and Their
Services. ASP Services-Qualities and Diversity. ASP
Technologies-Enablement of ASPs. ASP Ecosystem-Others
Affected by the ASP. ASP Education-Public Learning of
ASPs.
Index.