Beyond borders

Web globalization strategies

John Yunker

576 pages, parution le 17/09/2002

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Résumé

Web globalization isn't just about expanding into new markets; it's about surviving in changing markets- and it isn't easy. Beyond Borders: Web Globalization Strategies helps you hit the ground running. It offers great tips and hands-on strategies for setting up your site to "go global" and helps you avoid common mistakes that even Fortune 500 companies have made along the way. In the end, you will have guidelines and suggestions for bridging the borders between languages, cultures, countries, and-ultimately-people.

After reading this book, you'll know how to:

Translate a web site into Russian, Japanese, Chinese, Arabic, and the major European languages
Hire translators or translation agencies
Understand the cultural and technical challenges of expanding your site globally
Register international domain names
Market your web site globally
Write and design for an international audience

Contents

Part 1 : Thinking globally

One Internet; many voices
Navigating the multilingual Internet

Part 2 : Preparation

First steps and missteps
Are you ready to go global

Part 3 : Implementation

Web globalization workflow
Let's talk budget
Internationalization and localization

Part 4 : Text and translation

Translation management
Computer-Aided translation (CAT)
Writing for a global audience

Part 5 : Design, development, and management

World wide design
Creating multilingual content
Global content management

Part 6 : Beyond the web

Mastering your domain
Supporting international customers
Promoting your site globally
The future of web globalization

Part 7 : Appendixes

L'auteur - John Yunker

John Yunker is the founder of Byte Level Research, a web content strategy firm. He has extensive web development and web globalization experience in a number of languages. In addition to Byte Level, he currently manages marketing and editorial web content for Pyramid Research, a business unit of the Economist Intelligence Unit. He has helped such clients as H&R Block, Victoria's Secret, and Edify develop multilingual web sites. Additionally, he has advised a wide range of companies on overall web content strategy, including SAP, Wal-Mart, and Giorgio Armani. He is a regular contributor to several industry magazines.

Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	John Yunker
Parution	17/09/2002
Nb. de pages	576
Format	18 x 23
Couverture	Broché
Poids	883g
Intérieur	Noir et Blanc
EAN13	9780735712089