
Building Interactive Entertainment and E-Commerce Content for Microsoft TV
Charlie Kindschi, Julie Hammerquist, Peter Krebs
Résumé
The Microsoft® TV platform, which includes the Microsoft TV Server and the Microsoft TV client, is the ideal client/server foundation for building new forms of interactive entertainment, communications, and e-commerce for TV. Building Interactive Entertainment And E-Commerce Content For Microsoft TV explores the untapped opportunities for building engaging, interactive TV commercials, news, sports, and weather on demand, plus e-commerce applications integrated with television broadcasts. Anyone who can build a Web page can use the easy-to-follow tutorials and ready-to-use HTML templates in this book to create attractive, state-of-the-art interactive TV content. It even includes customizable e-commerce applications on CD?ROM featuring ActiveX® Data Objects (ADO) and Active Server Pages (ASP) technology, so you can leverage existing Microsoft server technology to build exciting new database-driven applications for TV.
This entertaining, fact-filled book:
- Introduces Microsoft TV and explores its possibilities as a platform for interactive TV
- Provides a comprehensive setup guide to help you start designing interactive content for Microsoft TV
- Leads you through a comprehensive Microsoft TV Design Guide that demonstrates the fundamentals and details of building interactive content for Microsoft TV
- Gives you practical examples of interactive TV links you can create and test before encoding them on tape
- Demonstrates how to create e-commerce applications for TV that use ADO and ASP technology to interact withback-end databases
- Includes a comprehensive Microsoft TV Programmer's Guide that covers the industry-wide Advanced Television Enhancement Forum (ATVEF) content creation standard
- Introduction
- Part I: Microsoft TV Primer
- Possibilities for Microsoft TV
- Introducing the Microsoft TV Platform
- Fast Track for Creating Microsoft TV Content
- Part II: Microsoft TV Design Guide
- Guidelines for Designing Microsoft TV Content
- Layering Web Content over Full-Screen TV
- Layering TV over Web Content
- Formatting Text with Style Sheets
- Selecting Colors for Microsoft TV Content
- Creating Text for Microsoft TV
- Audio and Video Support for Microsoft TV
- Part III: Delivering Microsoft TV Content
- Fundamentals of Delivering Interactive TV
- Creating Interactive TV Links
- Part IV: Microsoft TV E-Commerce
- Creating Forms for Microsoft TV Content
- Creating Bob's Pizza
- Building Bob's Order Entry Page
- Creating ASP-ADO Code to Interface with the
- Part V: Microsoft TV Programmer's Guide
- ATVEF and Content Creation Standards
- HTML 4.0 for Microsoft TV
- CSS Support for Microsoft TV
- Document Object Model for Microsoft TV
- DHTML for Microsoft TV
- ECMAScript for Interactive TV
- Index
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Microsoft Press |
Auteur(s) | Charlie Kindschi, Julie Hammerquist, Peter Krebs |
Parution | 15/02/2000 |
Nb. de pages | 352 |
Couverture | Broché |
Intérieur | Noir et Blanc |
EAN13 | 9780735606289 |
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