Building solutions with microsoft commerce server 2002
Clayton C. Peddy, Derek Armentrout
Résumé
Get professional guidance for executing a high-impact, high-performance commerce site.
No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solution-incorporating components such as a product catalog, a shopping cart, user profiles, content management, and data-warehousing and analysis capabilities. You get focused, field-proven techniques and hands-on instruction-along with reusable Code Candy from real-world solutions.
Discover how to:
- Determine the business and technical requirements for your site
- Create and manage user profiles and implement authentication
- Use Microsoft Content Management Server to manage page templates, images, product data, and other resources
- Design product catalogs that are easy to use and manage
- Build the browse, registration, and shopping cart pages
- Exploit little-known pipeline capabilities, such as inventory calculation and third-party order processing
- Capture and analyze data on user demographics and buying patterns
- Create campaigns, promotions, and awards for targeted users
- Manage site operations using the Business Desk modules
- Test, stage, and launch your solution
Contents
Getting started- Taking on the E-Commerce Challenge
- Defining Site Requirements
- Authenticating and Managing Users
- Designing Catalogs
- Using Content Management Server 2002
- Targeting Users
- Creating the Page Framework
- Building the Browse Area
- Building the Registration and Profile Area
- Building the Buy Path
- Managing the Product Catalog
- Managing Campaigns
- Managing Users and Orders
- Sending E-Mail from the Commerce Site
- Processing Orders
- Migrating from a Legacy Site
- Analyzing Data with the Data Warehouse
- Deploying Your Site
Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Microsoft Press |
| Auteur(s) | Clayton C. Peddy, Derek Armentrout |
| Parution | 15/05/2003 |
| Nb. de pages | 640 |
| Format | 18,8 x 22,7 |
| Couverture | Broché |
| Poids | 1235g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780735618541 |
| ISBN13 | 978-0-7356-1854-1 |
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