
Résumé
- Use of software that students are already familiar with to develop quantitative knowledge of Business and Management.
- Interactive text linked to tasks which are usable within a Virtual Learning Environment.
- Real data sets and illustrative examples focussed on the business environment show how data analysis is applied to the real world.
Taking a thematic approach to the use of Excel spreadsheets in introductory business data analysis, this text has been designed to explain the overall nature of what is to be achieved and also instruction in how it is to be done.
The learning approach is highly interactive and enables students to develop an understanding of the power of Excel in allowing both analysis of business data sets and in the flexible preparation of graphs, charts and tables for inclusion in reports and essays.
The text is supported by an online resource centre with self marking exercises that can be used by instructors for formative and summative assessment, and a series of PowerPoint files containing all of the illustrated worksheets and figures.
Readership: First year undergraduate business students and non-specialist masters courses.
Sommaire
- Introduction to Excel (1)
- Understanding Data
- Data Handling
- Charting Data
- Elementary Modelling (1)
- Elementary Modelling (2)
- Collating and Categorising Data
- Data Description - Central Tendency
- Data Description - Dispersion
- Data Description - Further Methods
- Data Description - Association
- Regression Analysis
- Financial Arithmetic
- Investment Appraisal
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Oxford University Press |
Auteur(s) | David Whigham |
Parution | 25/01/2007 |
Nb. de pages | 300 |
Format | 19 x 24,5 |
Couverture | Broché |
Poids | 600g |
Intérieur | Noir et Blanc |
EAN13 | 9780199296286 |
ISBN13 | 978-0-19-929628-6 |
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