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Data Mining

Data Mining

Building competitive advantage

Robert Groth

266 pages, parution le 10/11/1999

Résumé

Data mining business solutions-practical, up-to-date, and hands-on!
With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications!

Coverage includes:

  • Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications
  • The data mining process, start to finish
  • Today's newest, most successful approaches and algorithms
  • Data mining pitfalls-and how to avoid them
  • A close look at industry-leading tools from Angoss and RightPoint

Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.

About the CD-ROM
The accompanying CD-ROM includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER and RightPoint DataCruncher.

Table of contents


I. Starting Out
1. Introduction to Data Mining
2. Getting Started with Data Mining
3. The Data-Mining Process
4. Data-Mining Algorithms
5. The Data-Mining Marketplace
II. A Rapid Tutorial
6. A Look at Angoss: KnowledgeSEEKER
7. A Look at RightPoint DataCruncher
III. Industry Focus
8. Industry Applications of Data Mining.
9. Enabling Data Mining Through Data Warehouses
Appendix A: Data-Mining Vendors
Appendix B: Installing Demo Software
Appendix C: References
Index

L'auteur - Robert Groth

Robert Groth

has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL.

Caractéristiques techniques

  PAPIER
Éditeur(s) Prentice Hall
Auteur(s) Robert Groth
Parution 10/11/1999
Nb. de pages 266
Format 18 x 24
Couverture Relié
Poids 790g
EAN13 9780130862716

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