Data Mining

Coverage includes:

• Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications
  
• The data mining process, start to finish
  
• Today's newest, most successful approaches and algorithms
  
• Data mining pitfalls-and how to avoid them
  
• A close look at industry-leading tools from Angoss and RightPoint

Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.

About the CD-ROM
The accompanying CD-ROM includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKER and RightPoint DataCruncher.

Table of contents

I. Starting Out

1. Introduction to Data Mining

2. Getting Started with Data Mining

3. The Data-Mining Process

4. Data-Mining Algorithms

5. The Data-Mining Marketplace

II. A Rapid Tutorial

6. A Look at Angoss: KnowledgeSEEKER

7. A Look at RightPoint DataCruncher

III. Industry Focus

8. Industry Applications of Data Mining.

9. Enabling Data Mining Through Data Warehouses

Appendix A: Data-Mining Vendors

Appendix B: Installing Demo Software

Appendix C: References

Index