Developing Online Content

The Principles of Writing and Editing for the Web

Irene Hammerich, Claire Harrison

384 pages, parution le 18/02/2002

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Résumé

An all-in-one resource on writing, organizing, and delivering Web content

After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.

Companion Web site includes resource listings and updates.

Contents

Author Biographies
Acknowledgments
From the Authors

Ch. 1 A Funny Thing Happened on the Way to the Web 1
Ch. 2 Audience, Audience, Audience! 31
Ch. 3 Organizing a Web Site: "Elementary, My Dear Watson" 63
Ch. 4 E-Rhetoric: A New Form of Persuasion 101
Ch. 5 Is Seeing Believing? The Art of Visual Rhetoric 137
Ch. 6 Links, Logic, and the Layered Reader 171
Ch. 7 Writing/Editing for the Web Page; Writing/Editing to the Web Screen 203
Ch. 8 Content + Technology: A Surprising Alliance 247
Ch. 9 Keep CALM: Content and Logical Management 275
Ch. 10 The Business of Web Writing/Editing 313
Ch. 11 After Words and For Words 343

App HTML Codes for Special Text Characters 349

Glossary 355
Bibliography 363
Index

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Irene Hammerich, Claire Harrison
Parution	18/02/2002
Nb. de pages	384
Format	19 x 23,3
Couverture	Broché
Poids	694g
Intérieur	Noir et Blanc
EAN13	9780471146117