Digital Dimensioning

As many organizations have discovered in recent years, too much e-business or the wrong e-business can be as bad as none at all. A valuable resource for corporate strategists and decision makers, Digital Dimensioning takes a hard look at the best ways to determine the online e-business characteristics of your organization.

You'll find out why all e-business efforts are not necessarily right for all companies. More importantly, you'll arm yourself with a set of sophisticated Digital Dimensioning tools for successfully determining, planning, and implementing the right ebusiness activities for your company-the ones you need to be competitive in the New Economy.

You get:

• A six-step process for setting and achieving strategic ebusiness goals-complete with checklists, self-assessments, action steps, and other powerful tools
• The Online Environment Survey-to help you profile your company's online environments
• The Digital Support Grid-for determining the quality of digital activities in an organization and how to improve it
• A companion Web site, featuring an Interactive Study Guide, a Digital Direction Survey based upon the Digital Support Grid, a bulletin board, and author chat sessions

• Preface ix
• Acknowledgments xiii
• 1 The Exciting World of ebusiness 1
• 2 Digital Dimensioning: New-Era Management 21
• 3 Enlisting Digital Expertise 43
• 4 Analyzing the Digital Environment 65
• 5 Establishing Digital Direction 87
• 6 Formulating Digital Strategy 107
• 7 Implementing Digital Strategy 129
• 8 Controlling Digital Dimensioning 147
• 9 New-Economy Culture: The Key to Digital Dimensioning Success 169
• Appendix A 191
• Appendix B 199
• References 205
• Glossary 209
• Index