Doing Business on the Internet

Doing Business on the Internet introduces you to Internet technology and shows clearly and practically how to use it. It is an invaluable guide on how to get connected and how to take advantage of new marketing and sales opportunities, and will show you how to:

• carry out research before launching a marketing campaign;
• research new manufacturers and distributors;
• publicize your company and products; develop your own interactive Web site;
• keep in touch with electronic mail;
• assess and implement electronic cash and payment systems;
• minimize security risks.

• new improved ways to provide a secure environment for ordering and credit card payments;
• new ways of delivering live video, sound and images over the Internet;
• better, faster links from your office to the Internet.

Contents

• Chapter 1 The Internet - a Primer
  
• Chapter 2 Getting Online
  
• Chapter 3 Using Electronic Mail
  
• Chapter 4 Researching on the Internet
  
• Chapter 5 Marketing with the Internet
  
• Chapter 6 E-commerce: Shopping and Payment
  
• Chapter 7 Delivering Product via the Internet
  
• Chapter 8 The Internet as a Business Tool
  
• Chapter 9 Security on the Internet
  
• Chapter 10 Setting up a WWW Site
  
• Chapter 11 Setting up your own Internet Server
  
• Chapter 12 Worked Examples
  
• Appendix
  
• Internet Glossary
  
• Index