
e-Business Readiness
A Customer-Focused Framework
Résumé
The book presents each facet of the framework involving key e-business stakeholders and their processes:
- Customer: Engage, order, fulfill, and support.
- Business community: Engage, interact, govern, and provide service.
- Operational partner: Manage contracts, relationships, transactions, content, and intellectual assets; add security, assurance, and dispute resolution.
- Strategic partner: Manage new alliances, account planning, new market research, macro-resource planning, and product and service development.
- Governance: Manage workforce, localization, clusters, accessibility, e-business education, jurisdiction, liability, intellectual property, dispute settlement, taxation, privacy, trust, and e-business architecture.
- Agents: Conduct research and analysis, content management, sales, marketing and service, community, education, and entertainment.
- Employees: Examine productivity, e-culture, and information systems infrastructure and services.
At a practical level, e-Business Readiness poses questions that companies need to ask to obtain each stakeholder's view. Interviews with industry and government leaders such as VerticalNet, Nuance, Siemens, and Novell illustrate various e-business initiatives. Numerous examples throughout the text illustrate vital elements of the framework as it relates to both large and small businesses. Case studies demonstrate how eBiz Readiness!™ framework can be put to work for e-business ventures. With the eBiz Readiness!™ framework and the information in this timely book, you will be far better equipped to formulate a successful e-business strategy for your specific situation today and in the future.
- Chapter 1. Let's Get Ready: The Big Picture
- Chapter 2. Detailing Up: eBiz Readiness! Framework
- Chapter 3. Your Reason for Being: Your Customers
- Chapter 4. Getting You Prepared
- Chapter 5. Going Against the Flow: Operational Partnering
- Chapter 6. Hand-in-Hand into the Future: Strategic Partnering
- Chapter 7. eBiz Rules!: Governance
- Chapter 8. Working for YOU: Agents
- Chapter 9. Get Your "Insides" Working: Employee and Internal Operations
- Chapter 10. Strategic Planning: Attack and Defend
L'auteur - James Craig
James Craig is president of Diaphonics, a start-up focused on logistics and distribution in the voice-enabled e-business arena.. He works with companies around the world and is a frequent speaker at international conferences. His most recent position was senior manager of e-business development at Aliant, the third largest telecommunications firm in Canada, where he supervised the strategic development of e-business initiatives. Previously, he was a consultant for Deloitte & Touche and a systems engineering officer in the Canadian Navy.
L'auteur - Dawn Jutla
Dawn Jutla, Ph.D., is an associate professor at the forefront of e-commerce and information technology. She has written research articles on e-commerce for such publications as IEEE Computer and the Information Systems Journal. In addition, Dr. Jutla holds several technical research grants in the e-business area and frequently appears as a speaker at e-business conferences throughout Europe and North America. She is president of Business Technology Services and is currently a faculty member in commerce at Saint Mary's University in Halifax, Nova Scotia.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Addison Wesley |
Auteur(s) | James Craig, Dawn Jutla |
Parution | 01/01/2001 |
Nb. de pages | 437 |
Format | 18,5 x 23,3 |
Couverture | Broché |
Poids | 656g |
Intérieur | Noir et Blanc |
EAN13 | 9780201710069 |
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