Enabling ebusiness

This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It is essential reading for technical and functional team leaders and strategists, who analyse the options, limitations and possibilities for new technology and place them alongside the business requirements. Whyte intends to broaden the knowledge of specialists in computing, telecommunications, internet and electronic business. He also introduces the underlying business and technical principals of e business and how they interrelate to the undergraduates and postgraduate level at technical business units. + Covers relevant and ever increasingly important issues such as security and business data processing. + Bridges the gap between the fundamentals and the broader business models of e-business + Detailed coverage of the functional architectures and technology + Includes the technologies and techniques of on-line customer service, support and maintenance The combination of both strategic and technical information in this text make it a valuable reference resource for telecommunication managers, e-business project leaders and final year and postgraduate students in computer science, electrical engineering and telecommunication courses and technical business units.

Contents

	Dedication
	Preface
	Introduction to eBusiness	1
Pt. 1	Electronic Retailing
1	The Principles of Electronic Retailing	11
2	Retailing Network Technologies	19
3	Retail Terminals	45
4	The Retail (eCommerce) Server	89
Pt. 2	Creating eBusiness
1	eBusiness Systems Architecture	119
2	Managing eBusiness Knowledge	171
Pt. 3	Trust, Security and Electronic Money
1	Trust	211
2	Security	221
3	Electronic Money	283
Pt. 4	Service, Supply and Marketing
1	Service and Support	297
2	Supply Chain Management	329
3	Electronic Marketing	363
App. A	ePeople: Choosing the Team	397
App. B	eBusiness: The Future	409
	Bibliography	417
	Index	423