Eric Sink on the Business of Software

Eric Sink - Collection The Expert's Voice

250 pages, parution le 20/04/2006

Ajouter à une liste

Indisponible

Résumé

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers-particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances-in a style that programmers understand, sprinkled with a touch of humor.

Sommaire

Entrepreneurship
- What is a small ISV?
- Whining by a barrel of rocks
- Starting your own company
- Finance for geeks
- Exploring micro-ISVs
- First report from my micro-ISV
- Make more mistakes
People
- Small ISVs : you need developers, not programmers
- Geeks rule and MBAs drool
- Hazards of hiring
- Great hacker != great hire
- My comments on "hitting the high notes"
- Career calculus
Marketing
- Finding a product idea for your micro-ISV
- Marketing is not a post-processing step
- Choose your competition
- Act your age
- Geek gauntlets
- Be careful where you build
- The game is afoot
- Going to a trade show
- Magazine advertising guide for small ISVs
Sales
- Tenets of transparency
- Product pricing primer
- Closing the gap, part 1
- Closing the gap, part 2
- Epilogue : just do it

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Apress
Auteur(s)	Eric Sink
Collection	The Expert's Voice
Parution	20/04/2006
Nb. de pages	250
Format	15,5 x 22,5
Couverture	Broché
Poids	405g
Intérieur	Noir et Blanc
EAN13	9781590596234
ISBN13	978-1-59059-623-4