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Escaping the Build Trap how effective product management creates real value
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Escaping the Build Trap how effective product management creates real value

Escaping the Build Trap how effective product management creates real value

Melissa Perri

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175 pages, parution le 30/12/2018
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Résumé

To remain innovative in today's market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals.To remain innovative in today's market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals. Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small. By understanding the secrets to communicating and collaborating within a company structure, you'll learn how to overcome product development roadblocks and build products that benefit both the business and the customer.

Melissa Perri is a Product Management teacher, coach, and consultant. As a consultant and coach, Melissa helps train organizations in the best Product Management practices. Her clients include Capital One, Spotify, Plated, Levo League, Rovio, General Assembly, and LogicNow. She has also been an invited speaker at over 30 conferences in 14 different countries around the world.

Prior to stating her consulting practice, Melissa had been a Product Manager and UX Designer at various companies big and small including Barclays Capital, OpenSky, Conductor, and Capital IQ. She has also taught Product Management at General Assembly and went on to write the Intro to Product Management curriculum that is now used in their part time courses around the world.

Caractéristiques techniques

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Éditeur(s) O'Reilly
Auteur(s) Melissa Perri
Parution 30/12/2018
Nb. de pages 175
EAN13 9781491973790

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