Exploring Web Design

An In-Depth Guide to the Art and Techniques of Web Design

Jeremy Vest, William Crowson, Shannon Pochran - Collection Delmar Learning

173 pages, parution le 28/12/2004

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Résumé

Most introductory web design books intimidate the novice web designer. They create the impression that good web design is all about mastering the technical details of software. It's not. It's about understanding certain fundamental design principles and how they apply in the world of the Web.

Exploring Web Design is the result of an award-winning web designer's mission to teach the fundamental concepts of web design in clear, direct, non-technical language. Yes, Macromedia Flash and JavaScript are important. But the starting point of any great website is a solid understanding of color, type, layout-the building blocks of all great design. Not just another book of tips and tricks for creating today's cool web effects, Exploring Web Design delivers the knowledge of design theory that is essential to building solid professional web design skills-and to understanding how and why to use those cool effects.

Look inside for these outstanding features

Provides a valuable introduction to web design by focusing on the design concepts at work in all websites-layout, typography, color theory, and usability
Detailed illustrations provide a visual connection for design students
Real-life scenarios show how design concepts are put to work by professional website designers
Review questions and projects help to turn concepts into practice
A back-of-book CD includes a riveting multimedia presentation plus digital files for exercises

L'auteur - Jeremy Vest

Jeremy Vest teaches Web design and design theory courses at Virginia College in Birmingham, Alabama. He has more than 70 professional Web site designs to his credit. Jeremy is an Adobe® certified expert and a Certified Internet Webmaster Certified Instructor. Currently, Vest is the Art Director for Impact Advertising, overseeing graphic design, Web design and advertising for all seven Virginia College campuses.

L'auteur - William Crowson

William Crowson is assistant art director of an advertising agency, as well as a writer and computer graphics instructor. He is a Certified Internet Webmaster and an Adobe Certified Expert.

L'auteur - Shannon Pochran

Shannon Pochran is a writer and Web designer. She earned her Internet Webmaster Certification and currently lives and works in Birmingham.

Sommaire

Preface
Make the World Wide Web a Better Place
Successful Website Layout
Web Typography
Color Theory
Web Accessibility
Turning Your Creative Potential into a Reality
The Technologies of Multimedia and Web Design
Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson
Auteur(s)	Jeremy Vest, William Crowson, Shannon Pochran
Collection	Delmar Learning
Parution	28/12/2004
Nb. de pages	173
Format	20 x 25,5
Couverture	Broché
Poids	471g
Intérieur	Quadri
EAN13	9781401878382
ISBN13	978-1-4018-7838-2